The dot is the action. The ring is its bound.

The Ambit mark is a geometric lowercase a. The ring is the ambit, the scope within which an action may happen. The dot is one agent action. The stem makes it a letter rather than a record button or a target. Violet #7F5AF0 is used on the dot and nowhere else.

Mark

Use when space is tight

Colour, light background

Colour, dark background

Black

White

Wordmark

Preferred when there is room

Colour, light background

Colour, dark background

Black

White

The wordmark is drawn, not typed. Every letter is built from the 8-unit stroke, flat terminals and the same circle as the mark. Its a, dot included, is the mark itself, so the two are never used side by side.

Construction

64-unit grid, 8-unit stroke

Grid: 64 × 64 units with an 8-unit stroke, one eighth of the box.
Ring: Outer 41, inner 25: nominally 40 and 24, each extended by 0.5 for optical overshoot. The stroke stays 8.
Stem: 8 × 40, level with the x-height. Its right edge meets the outer ring and its left edge touches the inner circle, so the joint never fills in.
Dot: 12 across, at the centre. The only place violet is used.
Terminals: All cut flat. No round caps.
16 px: A separate 16-unit drawing: 2 px stroke, a 4 px dot (a third larger) and 1 px between ring and dot.
Wordmark: x-height 40, b ascender 60, t top 54. Round letters share the a’s circle; the m’s shoulders are 18-unit half circles.

Clear space and minimum size

Clear space around the mark is one dot across (12 units), which is the 64-unit box itself. Keep text and graphics outside the dashed line.

The wordmark keeps the same 12 units on every side: the diameter of the dot in its a.

16 px 24 px Wordmark, 18 px tall

The mark goes down to 16 px. At 20 px and below, use the pixel-aligned 16-unit drawing. The wordmark goes down to 18 px tall, about 61 px wide; below that, use the mark.

Icons

Actual pixel sizes

apple-touch-icon, 180

PNG icons sit on a black rounded square, so they read on any tab bar. favicon.svg switches between black and white with the system theme.

Avatar, 120

The avatar is 500 × 500, white mark on black. The glyph is 41/64 wide, about 56% of the circle, so a round crop leaves even space and never clips the stem.

Badges

For implementations

The wordmark sits on the left and the claim on the right. A badge says what was tested and links to the claim that proves it; it carries no Ond or OSuite element. Who may use which badge is set out on Tested and Verified.

Use and misuse

Do use the wordmark when there is room

Do use the white mark on dark backgrounds

Do print it in one colour

Don’t stretch or squash it

Don’t use violet anywhere but the dot

Don’t add shadows, gradients or effects

Don’t set the mark beside the wordmark (it reads “a ambit”)

Don’t drop the stem (it becomes a record button)

AMBIT

Don’t retype it in a font, or in wide capitals

Downloads

Outlined paths only: no strokes, no fonts

ambit-mark-color.svgMark, colour ambit-mark-color-on-dark.svgMark, colour on dark ambit-mark-black.svgMark, black ambit-mark-white.svgMark, white ambit-mark-16-micro.svgMark, 16 px drawing ambit-wordmark-color.svgWordmark, colour ambit-wordmark-color-on-dark.svgWordmark, colour on dark ambit-wordmark-black.svgWordmark, black ambit-wordmark-white.svgWordmark, white favicon.svgFollows light and dark mode favicon-16.png16 px favicon-32.png32 px favicon-48.png48 px apple-touch-icon.png180 px ambit-avatar-500.pngAvatar, 500 px ambit-avatar-500.svgAvatar, vector ambit-tested.svgBadge, tested ambit-tested-dark.svgBadge, tested, dark ambit-verified.svgBadge, verified ambit-verified-dark.svgBadge, verified, dark

Using the name and marks

Ond holds the Ambit name and marks for the project while open governance is still a proposal. You may use them, unmodified, to refer to Ambit, to link to the specification and to show a claim that follows the badge rules.

Do not use them as your product’s logo, change their shape or colour, or use them to suggest that Ond endorses, certifies or operates your product.